Over the weekend I attended the new HALLS XS launch at Rosebank Mall – where we got to try the new HALLS XS flavours and enter the Flip.Pop.Go activation.
Halls XS is a new on-the-go, sugar free candy, that its not only methylated – as Halls is known for – but also has a new shape – a small little bubble, bursting with fresh flavours such as Mentholyptus, Lime and Watermelon. (Watermelon is my favourite!)
To celebrate the new candy being added to the Halls range, there will be Halls XS booths across the country where you can show how you bring Flip.Pop.Go to life in your unique way. Shaun and went a tad bit Dirty Dancing on this one! 🤣
Robin Lesch, the brand manager for Halls has done a stellar job of moving Halls away from the notion that it is just a throat sweet – steering you towards the the idea that Halls is rather a candy for everyday – which in turn has opened the brand up to a much younger fan base.
Add in a 360 degree selfie activation that allow fans to interpret the slogan their own way and you’ve got HALLS XS – The sugar free, on the go, burst of refreshment.
The Halls XS Flip.Pop.Go. selfie booth will pop up at the following places:
- 1 November: Durban, First Thursday, Station Drive, 6pm
- 3-4 November: Durban, Gateway Mall, Foschini Court, 9am-6pm
- 9-11 November: Cape Town V&A Waterfront Main Court 9am-9pm
For more about Halls XS, visit the Halls Facebook page or you can follow our Twitter handle @HallsSA and on Instagram follow @Halls_SA. Track the hashtag #FlipPopGo for more!
And here is my dorky FLIP.POP.GO Moment! 😂